World Cup of Hockey
The 2016 World Cup of Hockey marked adidas’ entry into professional hockey. The design challenge was to create a full campaign to promote the event and highlight adidas as the official uniform supplier. The project was comprehensive, including the creation of advertising, retail displays, event signage, campaign visual toolkits, influencer seeding packages, and even Zamboni wraps. Photos of star players and close-up shots of the jerseys proudly displayed each team’s national colours.
